If you seek to be a good evangelist, then you need to be a good conversationalist. I believe this is becoming a lost art in the midst of so much faceless communication (I’m beginning to sound like an old man!).
Here are five strategies on becoming a better conversationalist from Michael Hyatt. I don’t think he had evangelism on his mind when he made this list yet the principles still very much apply.
- Listen with your heart. Words are a small part of any communication. The intellectual exchange is only part of the exercise. You can pick up a lot by paying attention to the non-verbal cues, including the other person’s eyes, their tone of voice, and their body language.
- Be aware of how much you are talking. I try to talk in sound bites. Frankly, I learned this from doing hundreds of radio and TV interviews through the years. If I didn’t periodically stop talking and give the interviewers a chance to speak, they weren’t bashful about interrupting me or bringing the interview to a close. People are more polite, but you can still lose them, as the would-be consultant did with me.
- Hit the ball back over the net. Nothing communicates value and respect to a person more than asking them what they think. Unless you’re giving a formal speech, every encounter should be a dialogue. That means you have to consciously hit the ball back over the net and give the other person a chance to respond. The best way to do this is with thoughtful questions.
- Ask follow-up questions. The best listeners I know never stop with just one question. Like peeling an onion, they ask follow-up questions, going deeper each time. This is where you learn the most and where you tap into the possibility to add real value to the other person’s life. One question I like to ask is this, “How did it make you feel when that happened?”
- Provide positive feedback. A “poker-face” may help when you are playing cards, but it does not help build trust or develop relationships. People need to know that you are listening and understand them. Nodding your head and providing verbal affirmation are critical skills that anyone can learn, but they must be cultivated.